Sep 3rd, 2025• 3 min read
First Public Company Adopts TON Treasury Strategy with $780M Assets
Verb Technology officially rebrands as TON Strategy Company with ticker TONX, backed by over $780 million in treasury assets, marking the first publicly-traded company to adopt Toncoin as primary reserve.
Key takeaways
🏢 Historic First: Verb Technology becomes first publicly-traded company to adopt Toncoin as primary treasury reserve asset, rebranding as TON Strategy Company.
💰 $780M Treasury: Company announces treasury assets exceeding $780 million, including $713 million in Toncoin and $67 million cash reserves.
📈 Ticker Change: Effective September 2, 2025, company begins trading under new ticker TONX on Nasdaq, signaling complete strategic pivot.
🤝 Institutional Backing: Over 110 institutional investors participated in the $558 million private placement, including Blockchain.com and Ribbit Capital.
Deep dive
This unprecedented move represents the first time a publicly-traded company has adopted Toncoin as its primary treasury reserve asset, following MicroStrategy's Bitcoin playbook but for the TON ecosystem.
The $558 million private placement was led by Kingsway Capital, whose CEO Manuel Stotz serves as president of the TON Foundation, indicating strong strategic alignment.
The company's transformation from a social commerce platform to a crypto treasury vehicle demonstrates growing institutional confidence in TON's long-term potential.
With Telegram's 900+ million users and TON's integration into the messaging platform, this institutional backing could accelerate mainstream adoption and provide significant price support for the token.
Polaris insights AI-generated
Disclaimer: This article may contain content generated or assisted by AI, based on information from public sources. While we aim for accuracy, no content should be taken as financial or trading advice. Always do your own research and consult a professional before making investment decisions. Markets are volatile and involve risk.
